Crafting a unique F1 Racing experience
Client
Ferrari World, Abu Dhabi
Service
Creative Consultant, Concept Development, In-field Art
Directing
Establishing a F1 karting experience for an older demographic
fulfilled an expansion goal for Ferrari World. Create Lab
designed and implemented a modern, and edgy color
palette and graphical treatment for the
area
development, graphic signage and
vehicle graphics. It is the best
Karting experience one
can get
globally.
Below are a few examples of development art that helped defined the show ideas.
