Creating an iconic identity to the New Wonderland
Client
Universal Studio Japan
Services
Creative Consultant, Concept Development
The
New Wonderland, an expansion effort that consists of three
distinct area
developments. The entrance marquee to the lands
required
a visual identity to capture and communicate to
approaching
guests about their favorite characters inside.
The
final design is a bold, warm and iconic
visual
element for the new attractions, and a
popular
photo landmark for guests.
Below are a few examples of development art that helped defined the show ideas.
