Crafting a dynamic display
Client
Ferrari World, Abu Dhabi
Services
Creative Consultant, Concept Development
Beautiful Ferrari cars on display is a common sight at Ferrari World.
But to showcase the F1 cars require a more
dynamic approach that
can capture the sense of kinetic movement. The result is an
exciting exhibit of F1 cars driving along a twisty road
path, along a wide span of a wall.
Below are a few examples of development art that helped defined the show ideas.
