Infusing story telling into an immersive environment
Client
Ferrari World, Abu Dhabi
Service
Creative Consultant, Concept Development
A thrill ride equipped with the world highest coaster
loop that
descend at a speed of 120km/h, and at the astonishing height of
63m was
inspired by the legendary Italian aviator, Count
Baracca of World War 1. The
immersive queue will
transport the guests back to a time capsule of the
early 1920’s. Create Lab efforts were directed at
story boarding of the narrative,
marquee,
vehicle and environment designs.
Below are a few examples of development art that helped defined the show ideas.
