Elevating the thrill meter in guests excitement
Client
Ferrari World, Abu Dhabi
Services
Creative Consultant, Concept Development
Creative Consultant, Concept Development
Create Lab involvement began early on the project, when
it was originally named Vortex. A fast propulsion
thrill coaster that propels guests up a vertical climb,
and climax with a zero gravity heart-throbbing
drop. We provided preliminary thematic identities
for the attraction as a function to soften and
conceal the mechanical track that hover
dominantly above bystanders
below.
Below are a few examples of development art that helped defined the show ideas.
