Turning Cupcakes into fun ride experience
Client
Universal Studio Japan
Services
Creative Consultant, Concept Development
The
Cupcake Dreams, a family ride part of the Hello Kitty Fashion Avenue
expansion
for Universal Studio Japan. Adding new contents to an established
and
recognizable IP like Hello Kitty, is no easy feat. Tapped to implement
a
new
ride design, Create Lab provided ideas and creative solution that fit
stylistically
within the Hello Kitty universe.
Below are a few examples of development art that helped defined the show ideas.
